Crises often trigger permanent changes. They speed up the course of history. Economic, social, political, and cultural spheres are redefined in times of difficulty, as occurred following the spread of Bubonic plague, Yellow Fever epidemics, AIDS, the 9/11 terrorist attacks, and a series of global economic downturns.
In the case of COVID-19, we have already begun to see significant changes—which may or may not become permanent—in diverse sectors such as remote work, e-commerce and delivery, travel and tourism, and the purchase of durable goods. Large economic shocks often produce long-term changes to how people consume and interact with brands.
In this opening session with ESOMAR President, Kristin Luck, she’ll briefly discuss the impact of the pandemic on business as we know it and illuminate opportunities for growth.