I SLOT

Speech by Sponsor

PARALLEL MEETINGS 11:15 - 11:40

Martedì
30 Oct 2018

‘Homo casalingus’: surprises and curiosities about men dealing with grocery shopping

Market research and marketing have always focused their efforts and investigations, particularly when it comes to grocery shop and consumer goods, on the world of women, and yet, it is plain for all to see that there are more and more men, not just singles, wandering lonely in the aisles of the supermarkets...
Gianrocco Pironti
Luisa Vassanelli

Be relevant in today's economy: actionable insights in real-time

How long does it take to place a new product on the market? Are the metrics used to validate new business ideas still useful? How can the creative process and the identification of new opportunities be managed effectively? These are just some of the questions that companies ask themselves every day...
Tommaso Gandolfo
Marco Gastaut
Giovanna Martinelli