More comprehensibility, greater impact and ease of analysis thanks to Data Visualization
The need to visualize and understand the increasingly complex results requires the design and development of new, more efficient and engaging views. Paolo Guadagni, CEO & Founder, explains the The Visual Agency model
‘Homo casalingus’: surprises and curiosities about men dealing with grocery shopping
The “contemporary man” represents today a type of consumer, often neglected, but who is rapidly evolving to become a fundamental target for the future business strategies. In this interview, the point of view of Luisa Vassanelli, Qualitative Innovation and Digital Manager – Ales Market Research
Bilendi Interactive Solutions: the Bilendi’s recipe for providing consumer insights
Lucie Deliry Poujol, Director Services for Market Research France Spain Italy, explains how to get information and insights to attract new customers and better manage the relationship with those already acquired
Year 2018: why among different market research tools is Social Media Monitoring still rarely used?
According to Antonio Filoni, Head of Digital Offering – Doxa, the Social Media Monitoring represents an innovative approach to understanding and using digital information for the generation of insights and the optimization of corporate decision-making