As the Global Head of Product Testing at Ipsos, Dr Nikolai Reynolds leads the largest product testing operation in the world, driving research and innovation across more than 80 countries. A recognized industry pioneer with nearly 14 years of leadership at Ipsos, they were an early adopter of AI, winning the prestigious ESOMAR Smart Data Award in 2018 for integrating machine learning into product testing. Bridging the gap between industry and academia, Nikolai holds PhDs in Market Research and Food Sciences and is also servicing as an Adjunct Professor at the University of Bonn for 14 years, specializing in Behavioral Science and Econometry.
In qualitร di ๐๐น๐ผ๐ฏ๐ฎ๐น ๐๐ฒ๐ฎ๐ฑ ๐ผ๐ณ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ง๐ฒ๐๐๐ถ๐ป๐ด presso Ipsos, il dottor Nikolai Reynolds dirige la piรน grande attivitร di test di prodotto al mondo, guidando ricerca e innovazione in oltre 80 paesi. Riconosciuto come un pioniere del settore con quasi ๐ญ๐ฐ ๐ฎ๐ป๐ป๐ถ ๐ฑ๐ถ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐ถ๐ป ๐๐ฝ๐๐ผ๐, una delle prime realtร ad adottare lโintelligenza artificiale, vincendo il prestigioso ESOMAR Smart Data Award nel 2018 per aver integrato il machine learning nel product testing. Colmando il divario tra industria e mondo accademico, Nikolai vanta ๐ฑ๐ผ๐๐๐ผ๐ฟ๐ฎ๐๐ถ ๐ฑ๐ถ ๐ฟ๐ถ๐ฐ๐ฒ๐ฟ๐ฐ๐ฎ in Market Research e Scienze Alimentari ed รจ inoltre ๐๐ฑ๐ท๐๐ป๐ฐ๐ ๐ฃ๐ฟ๐ผ๐ณ๐ฒ๐๐๐ผ๐ฟ presso l’Universitร di Bonn da 14 anni, specializzato in scienze comportamentali ed econometria.